What to Expect?

This module will help you take a great idea and find out whether it could turn into something real by doing fast, cheap experiments with real customers.

  • Explain why experiments with customers are critical for the success of an idea

  • Draw a sketch prototype of your idea

  • Run a quick, easy experiment and decide what to do next

Course curriculum

  • 1

    Did You Know?

    • Course Overview

    • Did You Know?

    • Example: How McDonald's Prototyped a Kitchen
  • 2

    Learn

    • What are Rapid Experiments with Customers?

    • Exercise #1: Create Your Prototype
  • 3

    Dig Deeper

    • How to Do A Rapid Experiment

    • Exercise #2: Reflection
  • 4

    Try It

    • Exercise #3: Run Your Rapid Experiment

    • Wrap Up

    • Give Us Feedback